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Childhood First

The Making Whole Appeal

If you have had a profoundly hurtful and damaging childhood, what chance do you have for any happiness, security or success, now or in the future?

Childhood First provide abused and neglected children with the safe and loving home they have never had, and the therapeutic care they need to overcome the trauma of their past and build bright and happy futures.

They take the children and young people who are most damaged, whom the care system has found so challenging that they turn, as a last resort, to Childhood First. Over 30% of them have had more than seven foster placements within a year, and 90% suffer from diagnosed emotional disorders.

Yet after an average placement of just 2 years with Childhood First, they are building lives as happy, contributing citizens. Just a few indicators: for those 16+, 65% have 4 or more GCSEs; at 18+, 87% went on to full-time employment, training or further education, and 90% to independent or semi-independent living.

As you can see, Childhood First is an extraordinary children’s charity, but as with so many other children’s charities, one that struggles for recognition.

We are helping them establish an awareness and identity to achieve significant voluntary fundraising, and move beyond their previous almost complete reliance on statutory funding. Our first project with them is branding and developing The Making Whole Appeal.