In Pride month, a look at how different strands of LGBTQ+ advocacy have been expressed around the world.

From soft pleas for tolerance and empathy to angry confronting of attitudes, from messages to the LGBTQ+ community to those aimed at their families and at the straight community, from top-of-the-line film production to use of a single webcam. All are covered here. What they have in common is outstanding creativity.

Love Doesn’t Hurt Anyone

An independently-made film that plays around with what we find shocking. A very smart and persuasive idea.

Mind: Alice’s Story

On the face of it, this is not at all creative: one person talking to a webcam. So why are we including it? Alice’s sheer honesty, openness and eloquence about their mental health journey as a queer and autistic person is astonishingly compelling.

PFLAG Canada: Nobody’s Memories

Another very smart idea – poignant, and incredibly persuasive.

Amnesty International: Gay Turtle

A brilliantly clever prank with a horribly serious undertone, exposing everyday anti-gay prejudice in Turkey.

ANZ Bank: Hold Tight

An Australia/New Zealand film that goes to the heart of some same-sex couples’ hesitancy, with the encouragement to ‘hold tight’.

Oreo: Proud Parent

With the sort of production values only a big corporate can afford, this film from Oreo (made in collaboration with PFLAG), has wonderfully subtle performances, and is very moving.

Hope is a marketing, creative and branding agency for charities and other social-purpose organisations. The Ideas Lab examines what makes effective (or ineffective) communications for these causes, charities and social-impact businesses.