Periods have long been a taboo subject (until 1972, sanitary products couldn’t be advertised on TV in the UK), and that taboo has not completely vanished. Undermining that taboo status, as well as raising the issue of period poverty are the subjects of this edition of the Ideas Lab.
Tampon manufacturers responded to their new freedoms with studiedly coy commercials (the word period’ wasn’t used until 1985), showing women wearing white with happy abandon.
No such approach from these campaigning ads:
The technique used here is animation, which allows for even more fun to be had with squeamishness about depicting periods. Campaign group Bloody Good Period leave you in no doubt about their view.
This is similarly uncompromising, this time about period poverty. It uses a clever idea to expose the inconsistent approach which creates health and other inequalities.
This ad for social enterprise Hey Girl, is deliberately designed to make you angry about period poverty, also using the wordplay of Seeing Red. It succeeds.
The Ideas Lab examines what makes effective (or ineffective) communications in the fields of causes, charities and socially-oriented businesses.