There are few subjects more sensitive to handle than that of suicide. Indeed, we must start with a warning for this piece, which is that the films that follow, as you would expect, contain topics related to suicide, and so viewer discretion is advised.

These charities approach this very difficult brief, fascinatingly, in very different ways.

CALM (The Campaign Against Living Miserably)

This film, and the one from Movember that follows, are each astonishing in their power, but we’re pairing them because they approach the subject from opposite directions. You’ll see what we mean.

Movember: Suicide Notes Talk Too Late

Samaritans: Small Talk Saves Lives

This Samaritans campaign, in partnership with the rail industry, empowers passers-by with the knowledge they can make a difference. Very effective and affecting.

ManTherapy

You wouldn’t think humour could possibly work in this context. Think again, as you watch the story of this highly effective, and hugely creative, campaign.

Hope is a marketing, creative and branding agency for charities and other social-purpose organisations. The Ideas Lab examines what makes effective (or ineffective) communications for these causes, charities and social-impact businesses.