Fast to arrive. Slow to leave.
IsraAID is an extraordinary NGO, providing life-saving disaster relief and long-term support in places across the globe facing humanitarian crises. We were delighted to work with them to clarify their mission and message, and help them develop a differentiated and compelling brand.
Starting with a Discovery process, we talked to dozen of their stakeholders around the world. From this we derived the core proposition of ‘Fast to Arrive, Slow to Leave’ which encapsulated their speed and agility to provide emergency relief, while underlining their commitment to the rebuilding process that followed.
We then created the visual identity and communications across multiple channels, as you can see here.
A world where vulnerable, disaster-affected communities have the strength, support and opportunities they need to recover from humanitarian crisis and build a more resilient future.
IsraAid's mission is to support people affected by humanitarian crisis. They partner with local communities around the world to provide urgent aid, assist recovery, and reduce the risk of future disasters.