Paperweight – A Line In The Sand
A line in the sand
Paperweight is the citizens advice bureau for the Jewish community. It provides vital help to people who are struggling with financial, legal or benefits issues, supporting them as they battle with bureaucracies, or are just overwhelmed by the complexities.
We provided communications and strategic support for an online fundraising campaign, which raised over £550,000 in just 36 hours. A key creative asset was this striking film.