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Stop Bombing Hospitals

Helping a moral voice be heard

In the early hours of 3 October, 2015, Kathleen Thomas was working the night shift as a doctor in the Médecins Sans Frontières hospital in Kunduz, Afghanistan. She was checking on the patients in the Intensive Care Unit.

She wrote later: “Tomorrow never came for most of those patients. Nor did it come for most of the ICU staff working that night.” A US air attack killed 42 people, including 14 MSF staff members, 24 patients and four caretakers, and wounded dozens more.

Kathleen escaped injury, but saw patients and her colleagues die in agony around her. On her return to her native Australia, she was determined to not let this outrage go unchallenged. (In 2018 alone, there were 973 attacks on medical facilities in conflict situations.) She decided to harness the powerful moral voice of the global medical community. We are proud to have used our expertise in cause marketing to help her re-launch her campaign, Stop Bombing Hospitals.