Sue Harris Trust
A very personal project
Sue Harris was a close friend of Hope partners, Lionel and Michael. She died 20 years ago of leukaemia. The campaign that began in the (unsuccessful) quest to find her a matching bone marrow donor continues to this day, and has helped recruit thousands of people to become potential donors of bone marrow or stem cells, and save lives.
We are proud to have launched a new brand identity and website for this amazing and very personal cause.
We also ran a tactical social media campaign, built around the hashtag #GoSwabYourself. We wanted to dramatise how, with a simple swab of your cheek, you could see if you were a match for a blood cancer patient needing a stem cell transplant. We built a giant swab, and asked three comedians to improvise around the theme “What can you do with a cotton bud?” The videos attracted thousands of views and generated a significant spike in people requesting swab kits.