Karen started her career as a Management Consultant, before switching to Advertising Planning, which called for strong strategic skills combined with creative thinking.
After many years on the Board of leading UK ad agency AMV BBDO, working on a variety of clients including Sainsbury’s, Volvo, Mars , Cancer Research UK and Aviva, Karen started up her own brand and research agency, Living Brands.
In the 8 years since its inception , Living Brands has been commissioned for an array of interesting and challenging projects. Clients come to Living Brands for primary research, strategic planning, data distillation, social media analysis or workshop facilitation. Clients include Danone, Experian, Which?, Bayer, RNIB and Save the Children.
Karen approaches every project methodologically neutral, makes sense of the complicated and puts her heart and soul into everything she does.