Unusually for the Ideas Lab, the majority of our selections this time are from commercial organisations. They all do an exceptional job of tackling a tricky subject with sensitivity, and heaps of creativity.

Apple: Heartstrings

A commonplace thought – you lose a lot when you can’t hear – is turned into a very emotive experience by the sheer quality of the execution.

Aldi: Everyday Amazing

This features seven-year-old Maisie Sly, who starred in Oscar-winning short film The Silent Child, and her mother – both of whom are deaf. Sweet and unexpected.

Fala Mulher Association: Voice of Silence

An ingenious idea (from Brazil) to secretly communicate with deaf women who are being abused.

Cochlear: Does Love Last Forever?

Brilliantly clever way of disguising a hearing test for the viewer. Great idea, superb execution.

Hope is a marketing, creative and branding agency for charities and other social-purpose organisations. The Ideas Lab examines what makes effective (or ineffective) communications for these causes, charities and social-impact businesses.