Unusually for the Ideas Lab, the majority of our selections this time are from commercial organisations. They all do an exceptional job of tackling a tricky subject with sensitivity, and heaps of creativity.
A commonplace thought – you lose a lot when you can’t hear – is turned into a very emotive experience by the sheer quality of the execution.
This features seven-year-old Maisie Sly, who starred in Oscar-winning short film The Silent Child, and her mother – both of whom are deaf. Sweet and unexpected.
Fala Mulher Association: Voice of Silence
An ingenious idea (from Brazil) to secretly communicate with deaf women who are being abused.
Cochlear: Does Love Last Forever?
Brilliantly clever way of disguising a hearing test for the viewer. Great idea, superb execution.
The Ideas Lab examines what makes effective (or ineffective) communications in the fields of causes, charities and social-impact businesses.
Arrest your audience
As Anastasia is driving back to her apartment, a minibus with blacked-out windows screeches... Read more
Trustees – Don’t bury your head in the sand
Paula Sussex, the CEO of the Charities Commission recently said:- “The economic reality for charities across... Read more
Don’t mention the V-word
“It’s made of f…ing beef right here, you see that?” The flabbergasted man from... Read more