What makes big change?
Big Change is a fascinating educational charity, looking for the most innovative and effective ways to achieve big changes in the lives of young people in the UK.
This bold ambitious outlook should, we felt, be reflected in the way they told their story to their audiences of potential beneficiaries and potential funders.
It is a good example of Hope’s hybrid strategic and creative approach. First, we helped Big Change distil and cohere their message at a time of change for the organisation.
Then we helped them tell that story in a fresh, compelling way – the video above and the leaflet below being examples.