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Crisis

A year like no other

Crisis, the homelessness charity, had a problem for their Annual Review: how to report back on a year which had been so disrupted, and atypical, because of the coronavirus? It was a challenge facing all charities, and marketing agencies for charities such as HOPE.

The answer was not to try and hide this conundrum, but to embrace it, and explicitly split the narratives in the Annual Review. We were delighted to design this year’s Annual Review and help tell their impressive story of social impact.