Crisis + Lloyds Banking Group
Step this way (or swim, cycle, sing or bake)
Crisis’s evolving partnership with Lloyds Banking Group represents a powerful alliance in the fight against homelessness, and we at Hope are enjoying crafting the communications that bring these initiatives to life. As the collaboration deepens, we’re developing engaging, action-oriented materials that inspire employee participation while reinforcing the vital connection between corporate social responsibility and tangible social impact.
The centrepiece of our recent work focuses on two signature fundraising initiatives. First, the return of “Challenge 100” transforms corporate fundraising into a creative competition that sparks innovation and teamwork. We’ve also developed the communications for the ambitious 2025 City Walks program, which will span 12 cities across the UK.
Our designs incorporate compelling visuals that connect the dots between employee participation and Crisis’s frontline work, helping Lloyds Banking Group colleagues understand how their efforts directly contribute to creating pathways out of homelessness.
