Crisis – In This Together
Moving fast to adapt to a new normal
The arrival of the coronavirus, and the subsequent lockdown caused health, financial and emotional worries for nearly everyone. At the extreme end of this were people who clearly could not observe the instruction to Stay at Home: homeless people.
Crisis is one of the leading voices for homeless people. Crisis found itself in a situation where it had to close its Skylight Centres, which provide much-needed support for homeless people.
At the same time, it was working to support its members to find safe accommodation and advocating strongly with the Government to ensure that that provision was made.
Crisis also has to address its own financial challenges. As with all charities, the coronavirus wiped out much of the event and challenge income that comes in the peak summer months. Hope’s role was to provide creative support on their Emergency Appeal, which you can see here. At the time of writing, this has raised over £5m.
We did development work on the identity for the campaign, and created assets which worked across their offline and online channels. The design framework included a phased approach, recognising that the fundraising climate would change as the coronavirus situation evolved.
From a strategic view, this was also the chance to reinforce with the audience that Crisis works year-round, not just at Christmas. As such, it forms a part of the wider work we have been doing for Crisis, which you can see here.