Taking Citizen Science to extremes
Citizen Science is all about making science accessible, promoting the idea that science is for all of us, not just ‘scientists’ in their proverbial white coats. And it makes that real, by engaging ‘ordinary’ citizens in making a valuable (and in many cases irreplaceable) contribution to projects that affect their local community and environment.
Extreme Citizen Science (ExCiteS), a project at UCL, takes this a stage further, moving beyond an educated (if non- scientific) First World population, to communities in developing countries who may not even be literate. We helped create the Sapelli brand which uses iconography on a mobile phone app to engage non-literate communities in Africa. We also developed their Communities publication to dramatise their story to potential funders.