Natural History Museum
Growing corporate partnerships
The National History Museum known all over the world as a spectacular museum. In fact (without lockdown, of course), it attracts over 5 million visitors a year.
What it is perhaps less known for, though central to its mission, is to be advocates for the environment, with a mission to engage the public on learning and caring about our planet. It is also a world-class research centre.
As an experienced marketing agency for charities, The Museum’s Corporate Partnership team commissioned us to do a comprehensive refresh of their communications to potential corporate partners. We were asked to particularly focus on the Corporate Membership proposition, which is the entry point for most partners. Our aim was to mix the sense of wonder that visitors feel, with the urgency of the Museum’s mission. The combination makes a compelling package for a potential partner.
