One to One Children’s Fund – 2020 Year in Review
A year like no other
One to One Children’s Fund’s Annual Review is titled A Year Like No Other, referring of course to the pandemic. Paradoxically, it has been the year when the charity has made even greater impact, as its model of community-based peer supporters (called Mentor Mothers) meant that they were highly trusted by people in these communities, as well as being physically close by. We tell this and other stories of the charity’s adaptation to these very unusual circumstances in this Review.
This was a good example that print still has a place in a marketing arsenal. (It is roughly the size of the Guardian’s Berliner format.) While it is also available as a PDF and as an online flipbook, supporters of One to One received it in the post, with a personalised letter.