RUSI
The foundations for a £9m capital appeal
RUSI (the Royal United Services Institute) is the world’s oldest military and security think-tank, and a world authority on these issues. As an experienced marketing agency for charities, we have worked with them on a number of projects, from podcast branding to their £9 million fundraising appeal.
On the latter, we worked closely with the Development Director, to frame their proposition, raising donors’ sights from what could have been see as just a refurbishment, to the justifiable proposition that the building is central to RUSI’s mission of helping make a safer world.
