UCL Engineering – Pyramid Holograms
An extra dimension in university marketing
Universities are big businesses, and in very competitive markets – for research grants, for business partnerships, for staff and especially for students. What can you do to give yourself a competitive advantage? One edge can be with innovative marketing.
We worked with UCL Engineering on this recent project: what looks like a small piece of plastic actually becomes a hologram projector when you place it on your phone and play our specially designed online video.
This is sent out to potential students who have received an offer from departments within UCL Engineering. It brings to life the practical, applied nature of engineering in general, and at UCL Engineering in particular. It is also, obviously, a rather more interesting and engaging piece of communication to receive.
And this then becomes part of the wider brand picture which we have worked with UCL Engineering to create. You can real the full story here.